The curriculum design of the Travel Management program aims to cultivate students with the professional knowledge and practical skills required by the tourism industry, enabling them to take on various tourism-related positions. The following provides a detailed explanation from the perspectives of curriculum design, teaching features, core competencies, and teaching principles:

Curriculum Design Categories: Three Major Themes—Tourism, Leisure & Recreation, and Aviation

The curriculum design of the Travel Management program typically covers the following major aspects:

• Basic knowledge: Including practical hospitality and tourism management, hospitality aesthetics, international etiquette, world tourism geography, statistics, an introduction to air transportation, an introduction to cruise tourism, an introduction to interpretation/guide services, and domestic/national tourism, to establish students’ foundational understanding of the tourism industry.

• Professional skills: Covering practical tour leader and tour guide training, resort management and operations, practical theme park operations, local cultural guiding, tourism e-commerce, independent travel planning, tour itinerary design and cost analysis, practical water-based recreation activities, leisure exploration and experience, hospitality and tourism enterprise internships, and overseas study tours and workshops, to develop students’ hands-on operational abilities.

• Management knowledge: Including recreation resource management, food-and-beverage marketing management, sport tourism management, hospitality and food service human resource management, tourism regulations, tourism event planning, interpersonal relationships and communication skills, to cultivate students’ management and decision-making abilities.

• Interdisciplinary knowledge: Including foreign languages, cultural exchange, logic programming, hospitality and tourism technology applications, and multimedia application and information technology, to enhance students’ cross-cultural communication skills and information application abilities.

Teaching Features

• Balanced emphasis on theory and practice: Through lectures, case analyses, internships, and project research, integrating theory with practice so students can apply what they learn.

• Emphasis on industry linkage: Inviting professionals from the industry to serve as instructors and arranging off-campus visits and internships, helping students connect with the industry.

• Cultivating cross-cultural competence: Encouraging students to participate in international exchange activities to enhance cross-cultural communication and collaboration skills.

• Valuing innovation and an entrepreneurial mindset: Encouraging students to take part in innovation and entrepreneurship competitions to develop entrepreneurial spirit and innovation capabilities.